New Era For Safety Shoes Sales

New Era For Safety Shoes Sales

BBF Safety Group to launch new market-leading service On January 1, 2017 the BBF Safety Group, South Africa’s largest safety footwear manufacturer, will begin rolling out a revolutionary industry first service. Dubbed ‘sector specialists’ the company will make a consultant available to every sector of the manufacturing industry –  mining, agriculture, manufacturing, state owned enterprises and construction. The focus is on a massive knowledge transfer, with industry-wide innovation, efficiency and safety being the key. “We are responding to a very definite gap in the market,” said Ndlela Mazibuko, Group Sales Manager of BBF. “We have seen that when products are returned to us, it’s because incorrect advice led to the wrong shoe for the wrong job. We intend to change that, improving safety records and saving our clients money in the process.” “Knowledge gets lost along the value chain,” echoed Peter Gerbrands, Group Marketing Manager. “Procurement and health and safety officers are well informed, but often not experts on footwear. It’s specifically here that we aim to assist our clients.” The new Sector Specialists are tasked to educate, train and assist procurement departments, health and safety officers and SHEQ managers, as well as gather industry insights in order to better inform and drive product innovation. In this way answers to local industry challenges will be found and continue to be developed by BBF, rather than buyers looking abroad for solutions.  “Our focus is and always has been to stimulate local manufacturing instead of international imports,” said Mazibuko. The initiative was developed informally over time, with some of BBF’s brands involved in creating specific products for companies, such as Consul...
BBF Safety Group’s Ship Themed Soiree

BBF Safety Group’s Ship Themed Soiree

SA’s largest safety footwear manufacturer treated loyal customers to a glamourous end-of-year function, November 10, 2016 BBF Safety Group gathered at Summer Place, Sandton, to reward customers for their loyal support throughout the year. Previously known as the Bova end-of year function, this is the first year the event was held under the BBF Safety Group name, following two years since the merger that created the largest safety footwear manufacturer in the country. Themed “all aboard”, BBF’s new conglomerate of customers were invited to dine, laugh, and be recognised for their contribution towards the industry. BBF Group’s Executive Chairman, Wolfgang Beier welcomed guests, followed by Alan Fleetwood, BBF Safety Group’s Managing Director who began by sharing the company’s mantra of ‘buy local, produce local, sell global’. He continued with a summary of the last two years of business: “Combining four competing companies together has been like climbing into a concrete mixer and pushing the on switch,” said Fleetwood. “There have been things that did not go so well, but fortunately the positives outweigh the negatives. We’ve created over 100 new jobs, saved many more, and diverted millions of Rands to local enterprise. Alan Fleetwood, Managing Director shares the company’s vision Bon Voyage to 2017! Fleetwood gave guests a glimpse of their future with a clear long-term company vision. He announced: The starting of the Sector Specialist program which will, for the first time, offer local end-users free expert advice on every aspect of safety footwear – pairing the right shoe with the right job, at the right cost; that the BBF suite of products has now been amalgamated into...